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Urnex Brands, Inc. Announces
Puro Caff Group to Become
a Division of Urnex Brands, Inc.
October 6, 2005 (Yonkers, NY) -- Today, Urnex Brands, Inc. announced the acquisition of Puro Caff® Brand espresso machine cleaning products from Pacific Espresso of Santa Cruz, CA. The Puro Caff® Brand stands for the highest quality in espresso machine care and cleaning products. Puro Caff® Espresso Machine Cleaner was first launched in 1983 when Tim O'Connor, an experienced coffee and espresso expert, recognized the need for a high quality backflush powder. Today, the portfolio of Puro Caff® Brand espresso cleaning products includes NSF certified powder, tablets, and both a liquid and powder dairy cleaner. The Puro Caff® Brand product line will be managed as an independent division of Urnex Brands, Inc. and will operate as Puro Caff Group.
In explaining the decision to proceed with the acquisition, Urnex Brands President Joshua Dick said: "We have always admired the quality of the Puro Caff® Brand products and the integrity and high standards Tim O'Connor and his staff maintained in supporting the brand. We will continue to uphold the excellence behind the Puro Caff® Brand and expect to use the coffee specific technical insight behind the product to compliment our own Urnex® Brand products. Since 1936, we have strived to provide the highest quality products to our customers. Today, we are proud to add the highly respected Puro Caff® Brand name to our portfolio."
As of Monday, October 10, Puro Caff Group will become the primary contact for inquiries and orders of Puro Caff® Brand espresso machine cleaning products. Puro Caff Group will be headquartered in Yonkers, NY. While Joshua and Jason Dick, owners of Urnex Brands, Inc. will be responsible for the business, Charles McAlpin will carry the primary responsibility of maintaining and preserving the brand identity and focus of Puro Caff® Brand products.
For additional information, call: 800-222-2826 or email
info@urnex.com.
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